How to make your products attractive to the media in January    

Image: National Trust

January is all about fitness and health and getting back on track after a Christmas and New Year Holidays break, plus it’s about starting to prepare for outfits and gifts for Valentine’s Day next month. But also, we’re looking forward to next season so make sure anything SS24 is flagged on your drops. Plus, as we’re mid-winter there will still be searches for anything cosy, so pyjamas, slippers, coats, hygge, winter warmers, knitwear, scarves and everything warm.  

January is also Veganuary and Dry January so it’s a good idea to make sure you have vegan-friendly products and non-alcoholic products labelled on your media centre, plus anything that’s healthy that fits in with resetting your life.  

It’s also a leap -year this year, so we have the Olympics to look forward to in the summer and to get us started, we have the Winter Youth Olympics in Gangwon at the end of January, so any Olympic sport-related should get an extra push this month.   

If you sell gin and anything gin-related then it’s also Ginuary! 

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

Why not download our Q1 2024 Jan-Mar PRShots quarterly PDF calendar for your wall here   

January Diary - Weeks/Months

National Storytelling Week (30^th Jan – 6^th Feb)

Winter Youth Olympics (19^th Jan – 1^st Feb)  

Diary - Days

1^st – New Year’s Day

2^nd – Dry January searches peak

3^rd - Gym & Fitness Searches rise

5^th – Twelfth Night

6^th – Epiphany (Take your Christmas decorations down) 

7^th - Orthodox Christmas Day

8^th – Diet Searches peak

8^th – Divorce Day

8^th – Takeback Monday

12^th – Alcohol-free searches peak

14^th - Orthodox New Year

15^th - Have a Brew and Chat Monday/Blue Monday

19^th – Winter Youth Olympics opening ceremony

20^th – Health Food Searches Peak

20^th – Martin Luther King Day

21^st – National Hugging Day (US)

24^th – Tu B’Shevat

25^th – Burns Night

25^th - Dydd Santes Dwynwen (St Dwynwen's Day)

26^th – Australia Day

26^th – Indian Republic Day

26^th - Arbor Day

27^th – Chocolate Cake Day (US)

28^th – Data Privacy Day

29^th – Valentine’s Day searches rise

31^st – Tax return payments are due today

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).  

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